Electric vehicle charging solutions specialist Volta will deploy public EV charging stalls in the City of Hoboken, New Jersey, to provide EV drivers with easy access to charging points and also help the city attain its climate and sustainability goals.
The project is not costing Hoboken directly, as revenue from an advertising tie-in will offset the costs.
At the outset, Volta will deploy 25 charging stations at publicly accessible locations, identified by its PredictEV platform that analyzes disparate data sources, including local mobility, demographic, commercial, and site-specific data, to provide a long-term, high-fidelity plan for EV infrastructure deployment.
PredictEV offers insights on expected EV adoption, optimal charging locations, the right mix of charging infrastructure, and related societal benefits such as CO2 mitigation, air quality improvement, and improved health outcomes.
Over the course of 18 months, Volta will deploy 25 EV charging points along with 50 digital media screens that can play commercial advertisements or messages by city administration. The installation of digital screens will expand Volta Media Network’s impressions by nearly 20% within the New York designated market area.
The screens generate media revenue that will offset the development and construction costs of the charging stations and also benefit the drivers in the form of lower EV charging costs.
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More affordable charging prices encourage higher utilization rates and help ensure every dollar invested in building this critical infrastructure is maximized, the partners say.
“An accessible and public electric vehicle charging network is an essential component of achieving Hoboken’s Climate Action Plan and becoming carbon neutral by 2050,”
Ravi S. Bhalla, Mayor of the City of Hoboken said. “Through this partnership with Volta, no matter where a resident lives in Hoboken, they will be within a five-minute walk of a charger, making it easier to own an electric or plug-in hybrid car.”
The installation will more than double the number of public EV charging stations in the city. The partnership could pave the way for additional EV charger deployments in the city in future.
“Over 80 percent of Americans live in urban areas, many of whom lack access to at-home EV charging. Public charging networks in densely populated areas are essential to moving away from fossil fuels and addressing climate change,” said John Stuckey, Vice President of Public Network Development at Volta. “We’re pleased to partner with the vibrant City of Hoboken to provide this essential service, and to do so at no-cost to the City.”
In 2019, Hoboken unveiled its Climate Action Plan, which indicated that transportation was the second largest contributor to the community’s greenhouse gas (GHG) emissions, responsible for 31% of the GHG emissions. Since then, the city has installed 22 public EV charging ports and has focused on making itself EV friendly through various initiatives such as favorable zoning, ordinances, and community education.
According to Volta, Hoboken will be able to cut its carbon pollution by up to 2,250 tons with increased EV adoption through 2024. The transition from gasoline to electric-provided miles is also expected to help Hoboken drivers save up to $1.2 million at the gas pumps, annually.
