Cloverdale Paint Partnering with Celanese Corp. to Blend Captured Carbon into Coatings
North American paint manufacturer Cloverdale Paint is going to make new residential and industrial coating products made through carbon capture and utilization (CCU) technologies.
The Canadian-based Cloverdale will work with speciality materials and chemical firm Celanese Corp. on the sustainable paint solutions. Celanese has commercialized a method of converting waste emissions into renewable feedstocks through CCU.
The technology uses industrial CO2 emissions and applies hydrogen to chemically convert the captured CO2 into a methanol building block, which makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.
The collaboration is expected to utilize more than 1 million pounds of CO2 emissions per year in products manufactured by Cloverdale Paint.
“Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” said Darrin Noble, president and chief operating officer, Cloverdale Paint, in a statement. “Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation.”
The process reduces input fossil fuels, promotes a circular economy, and minimizes carbon emissions as compared to traditional processes. CCU and fossil-fuel based feedstocks are combined but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content.
Celanese is working with several companies on new ways to create value out of captured carbon emissions. Late last year, adhesives and sealant producer Henkel announced a collaboration to create emulsions using captured CO2-based materials.
In early 2024, Celanese launched its CCU project at a plant in Clear Lake, Texas. The work is part of the Fairway Methanol joint venture with Mitsui & Co.
Cloverdale Paint owns and operates about 70 stores. The company was founded in 1933 by chemist Rudy Henke and business partner Hunter Vogel.
The Vogel family is still the private owner of Cloverdale Paints.
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